Diamond industry has risen to a new good level. The customers of this precious stone are increasing exponentially. The merchants are not far behind in catching up with the trend. They are offering newer designs, models and types of Diamonds to customers.
The sales graph of Diamond has seen upward growth ever since it came into being. Despite of recession or any other economic trouble, this stone has never seen any downward trouble. The craze of this jewelry has increased largely. Not only women, but men are also looking for diamond as a primary source of investment. The Men’s Onyx rings are one of the hot sellers amongst Men.
The diamonds merchants have implied various strategies over the years to improve on yearly basis. The marketing activities help in making gross sale and improving revenues. The improvisation in the sales is result of aggressive strategies being adopted. The following is the list of activities, which merchants have applied over the years –
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EMI – The concept of Equal Monthly Installments (EMI) is a boon to the buyers. The businesspersons introduced EMI’s to ensure that the customers willing to buy high-end designs are able to purchase them wholeheartedly. EMI’s is a good option for customers as they can purchase at one go and pay the money at regular intervals at a later stage.
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Feedback from Customers – The feedback of customers is a game changer for business executives. The buyers after purchasing can provide a feedback for the purchased jewelry. This feedback plays a crucial role in ensuring that future products are as remarkable as it can be.
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Quality Assurance – The quality of Diamonds plays a crucial role in the selection of the customers. There are various parameters, which can help in determining the quality of the precious stone. The parameters like F, IF, VS1, VVS1, I2, and I3 etc. help in determining the quality of Diamonds.
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Education and Carnival – A carnival may be good option to attract probable’s of Diamond purchasers. The Diamond businesspersons conduct a carnival on regular basis. This carnival helps in ensuring that the proper education about the quality, cuts on diamonds and designs is provided to the customers. This carnival not only helps in providing education but it also helps in making displaying best of the designs of diamonds. The purchase of diamonds also takes place in these carnivals.